Case Analysis of Whole Foods Market Study Example | Topics and Well Written Essays - 500 words

Analysis of Whole Foods Market - Case Study Example The best alternative solution generates the best Whole Food Market result. Next, the company, Whole Foods Market, sells organic food products. The company started in 1980. The leader of Whole Foods Market is John Mackay. The company has over 300 stores strategically located in 24 North American states and Canada. The company’s expansion included mergers and acquisitions. The company acquired Wild Oats Food in 2005. Further, there are key SWOT issues in the case study. In terms of strengths, the Whole Foods Market sells healthy foods and has over 23 American and Canadian branches. The company does not sell non-organic food products and refuses to reduce avoidable expenses. The company’s opportunities include selling to other niche markets (fast food) and catering to restaurant clients and an increase in the number of organic food competitors. The company must overcome the increasing number of organic food types or alternatives (Pearce & Robinson, 2011). Furthermore, Whole Foods Market is beset with a major problem. The major problem is reversing the company’s declining food-related revenues and profits. The increasing influx of competitors and product alternatives precipitated to the decline. The increased mobility of the customers resulted to the customers’ preference for fast food restaurants like McDonald’s (Hartline, 2010). First, Whole Foods Market can open a restaurant section to fill the needs of the customers preferring unhealthy food products. To increase revenues by more than 10 percent per year, the company can set up more stores in other uncharted territories. Third, the company can advertise the company’s products and services to increase the demand for the company’s organic food products by more than 15 percent per year. Fourth, the company can reduce operating expenses to allowable levels to increases profits. Fifth, the company can