Nursing 101 Essay Example | Topics and Well Written Essays - 1000 words

Nursing 101 - Essay Example Therefore, clinical care delivery and clinical learning experiences of a student nurse like me would ideally also drift from the conventional system. I am too novice to comment on this, and I am sure once my studies go in a full throttle, things will appear as they are. As is evident, in a healthcare setting dominated by specialists and super specialists, there is possibility of some kind of fragmentation of the care, and in my opinion, to avoid such, a holistic concept of people, health, wellness, and healing needs to be used. I know, a holistic perspective focuses on all dimensions of an individual, including physiological, psychological, social, cultural, cognitive, and spiritual. It has a philosophy inherent in this, and this philosophy, I believe, creates the fundamental paradigm of nursing as a profession. Although I am new in this field, I am given to understand that nursing is an art and science of caring and healing that promotes health. The spiritual aspect of nursing is very much relevant to even modern healthcare in the sense that at least spirit may indicate a will to live. This is the life force within a person and spirituality indicates the presence of this phenomenon. However, this is intangible and cannot be located. Without going in to the debate whether it is related to religious aspects of human life, scientific evidence suggests that loss of this life force is detrimental to survival. This concept encompasses a concern or caring that extends from ourselves to others, meaning as the nurse has care and concern for her won existence and survival, they should face the other with an equal concern for their existence and survival (Bunkers, SS., 2008). Disease is a process that expresses in a human being as a result of reaction to the environment, and according to my philosophy, nursing is a process by which the art of caring is manifested. This art of caring, of course, is guided by the philosophical approaches to define

Business to business (marketing plan) Essay Example | Topics and Well Written Essays - 4000 words

Business to business (marketing plan) - Essay Example In light of this, the company would have to put in a lot of effort in identifying where its major strengths are so as to take advantage of the potentials. In this regard, a comprehensive research and development program in the short to medium term is recommended. What is more, the company must be poised with the introduction of new strategies and competitive advantages that will not seem too familiar to end users. Once this happens, potential customers would have no justification to trade off their existing companies for the new entrant. 1 Comparison of B2B to B2C B2B has largely been used to stand for business to business marketing whiles B2C has also been used to represent business to customers marketing. A critical understanding of these forms of marketing is very importation in the creation of market of market segments for any identified setting. This is because with an understanding of which of the two works best for a given company, it becomes easier for the company to select o ne of the two principles in creating the segmentation (quote). Generally, B2C has larger and broader sales prospects than B2B (quote). To this extent, B2C assure larger markets than B2B. In terms of segmentation also, demographic segmentation is more favourable for B2B whiles demographic segmentation is favourable for B2C (quote). This is so because B2C deals directly with customers and so need specific characteristics of customers to undertake business. B2B, which on the other hand deal with businesses needs to target a larger geographic scope in order to achieve successful patronage. Best basis of segmentation for each NEW market As stated earlier, the B2B is more favourable with geographic segmentation whiles B2C is more suitable for demographic segmentation. For each of these new markets therefore, there is a level of basis for the selected segmentation. In the business to business marketing for instance, because the company deals directly with other businesses, it does not real ly have to have the specific demographic make up of the setting into consideration. Rather, it would rather have to look at the business prospect of the market and strength of competitors in the area. With the business to customer, because the customer is the direct focus, it is always virtually impossible to think of succeeding without knowing the specific demographic qualities of customers. In most instances, the demographic characteristics that are considered for the demographic segmentation include race, nationality, gender, family size, religion, education, occupation, and income. Identify target segment and its estimated value From the discussions so far, the most suitable target segment for LumiCore is the London market. This way, it is clear that business to business (B2B) has been selected over business to business (B2C). This is because business to business makes use of segments such as states, regions, nations, countries, cities and in some cases, zip codes and neighbourh oods. Judging from the fact that London in the United Kingdom is a city, it qualifies and comes under business to business marketing. With London selected as the target segment, there are several estimated values that the company can be assured of having. Because the remaining aspects of the report shall give a closer diagnosis of the London segment, not